Ortho Virginia
Empowering Businesses with AI-Driven ERP Insights
Introduction
OrthoVirginia is the largest orthopedic specialty provider in Virginia, operating over 30 clinics and therapy centers. The goal was to build a modern, patient-first website that simplifies physician discovery, integrates seamlessly with the MyChart portal, and delivers a fast, accessible, and informative experience for patients statewide.
Tech stack
- Platform - WordPress
- Integrations - MyChart
- Tools - Google Analytics
- Cloud (AWS) - RDS, SageMaker, Lambda, IAM, QuickSight
- Compliance - HIPAA-ready architecture
Objectives
Simplify Physician Search
Create an intuitive directory with advanced filters by specialty, ZIP code, and location for faster discovery.
Integrate Patient Portal
Connect with MyChart for secure appointment scheduling, billing, and telemedicine access.
Centralize Educational Content
Organize therapy protocols, blogs, and patient resources for easy navigation.
Enhance Performance & SEO
Optimize the website for speed, accessibility, and strong search visibility.
Development Process
Research & Planning
- Conducted UX research and mapped patient journeys to define core features.
UI/UX Design
- Developed a clean, accessible design optimized for healthcare standards and mobile devices.
Custom Development
- Built a physician directory, multi-location system, and dynamic resource center.
Integration Phase
- Connected MyChart for real-time appointments and secure data exchange.
Optimization & Compliance
- Applied caching, accessibility, and HIPAA compliance for performance and safety.
Testing & Deployment
- Validated Core Web Vitals, SEO benchmarks, and WCAG compliance before launch.
CHALLENGES
Complex Search Structure
- Building a high-performance physician directory with fast, multi-parameter filtering.
Multi-Location Scalability
- Maintaining centralized management across 30+ clinics and therapy centers.
Portal Integration
- Ensuring secure and seamless integration with the external MyChart system.
Accessibility Standards
- Meeting WCAG and HIPAA requirements for a healthcare-grade platform.
Performance Optimization
- Handling large content volumes without compromising speed or SEO.
Results
Improved Search Experience
Patients now find physicians 40% faster using the new directory.
Increased Portal Engagement
Increased Portal Engagement
Faster Performance
Page load times reduced by 50% with improved Core Web Vitals.
Higher Patient Engagement
Session duration up by 25% and bounce rate reduced by 20%.
Boosted SEO Presence
Local visibility expanded significantly across 30+ clinic locations.
Solution
Custom Physician Directory
Built an advanced filter-based search with auto-suggestions and map-based results.MyChart Integration
Connected patient portal for appointments, billing, and telemedicine with HIPAA compliance.Dynamic Resource Center
Centralized blogs, therapy guides, and educational materials for easy access.Location Management System
Developed reusable templates to manage 30+ clinic and therapy pages efficiently.Conclusion
The OrthoVirginia project successfully transformed the organization’s digital ecosystem into a seamless, patient-focused experience. Through thoughtful design, smart integrations, and accessibility-driven performance, the platform now enhances patient engagement, operational efficiency, and brand credibility across all locations.The OrthoVirginia project successfully transformed the organization’s digital ecosystem into a seamless, patient-focused experience. Through thoughtful design, smart integrations, and accessibility-driven performance, the platform now enhances patient engagement, operational efficiency, and brand credibility across all locations.
