Renewed.se
Empowering Sustainable Shopping Through Trust, Transparency, and Technology
Introduction
Renewed.se is a Swedish e-commerce platform specializing in refurbished electronics from smartphones to laptops promoting sustainability and reducing e-waste. The brand’s goal was to build a trust-driven, scalable online store that communicates eco-values and delivers a seamless, mobile-first shopping experience for conscious consumers.
Tech stack
- Platform - Shopify
- Marketing Tools - Klaviyo, Google Analytics, Facebook Pixel
- Payment Gateways - Klarna, PayPal, Stripe
- Performance Optimization - CDN, lazy loading
Objectives
Optimize Store Experience
Create a fast, user-friendly Shopify store for smooth navigation and checkout.
Promote Sustainability
Showcase the eco-benefits of refurbished tech through clear storytelling.
Improve Inventory Control
Enable real-time stock updates for unique, graded products.
Build Trust
Highlight warranties, certifications, and product grading for transparency.
Ensure Scalability
Prepare the platform for future growth and expanding product lines.
Development Process
Shopify Customization
- Developed a tailored Shopify theme focused on clean design, clear CTAs, and intuitive browsing.
Dynamic Product Pages
- Integrated real-time stock tracking, grading filters, and warranty info for transparency.
Sustainability Integration
- Added an Eco Impact Tracker and educational content to communicate environmental impact.
Mobile-First Design
- Optimized layouts and navigation for fast, smooth performance on all devices.
Automation & Logistics
- Implemented automated inventory alerts, shipping integration, and EU tax compliance.
CHALLENGES
Dynamic Inventory
- Managing one-of-a-kind products with unique grading and availability.
Customer Awareness
- Educating users about the benefits and reliability of refurbished products.
Mobile Optimization
- Ensuring flawless mobile experience for the majority of users.
Regulatory Compliance
- Meeting strict Swedish and EU standards for warranties and certifications.
Results
+60% Sales Growth
Online sales increased significantly within three months of launch.
+35% Conversion Rate
Streamlined checkout and trust signals improved user confidence.
+40% Session Duration
Better engagement through educational and transparent product pages.
-50% Manual Work
Real-time inventory and automation reduced admin tasks.
Enhanced Brand Credibility
Eco Impact Tracker and trust elements strengthened sustainability positioning.
Solution
Real-Time Inventory System
Automated stock updates and restock alerts.Transparent Grading Model
Displayed product condition levels (Excellent / Good / Fair) with clear visuals.Eco-Focused Storytelling
Highlighted carbon footprint reduction and sustainability impact per purchase.Mobile-Optimized UX
Implemented responsive design, lazy loading, and WebP image formats for speed.Trust-Driven Design
Added warranty info, certifications, and customer reviews to every product page.Conclusion
The Renewed.se Shopify transformation successfully blended sustainability, scalability, and trust into one cohesive e-commerce experience. By focusing on transparency, automation, and mobile-first design, the platform not only boosted sales but also became a model for sustainable digital retail in Europe.
